Jason@ClutterDesk.com 6072 Wallis Dr. Frisco, TX 75033 (469)647-0717
AdWords PPC Management, Display Advertising and SEO Specialist
Results driven Internet Marketing Professional with over 8 years of hands-on experience in Internet and Ecommerce Marketing and Operations. Proven track record of generating profit, particularly at mid-size, growth companies and smaller. Proven leadership and ability to deliver highly effective and measurable strategies to drive revenue growth, new customers and increase brand awareness and reputation for B2C and B2B businesses. Well versed in media buying, display, paid search, web analytics, and conversion ratio optimization. Consistently promoted for outstanding results and the ability to build revenue generating teams and marketing infrastructure from the ground up.
Strengths and Certifications
➢ Search Engine Marketing (SEO and SEM)
➢ PPC Planning, Implementation and Optimization
➢ User Experience
➢ Affiliate Marketing
➢ Email Marketing
➢ Multivariate and A/B Testing
➢ Content Development Strategies
➢ Ecommerce Merchandising
➢ Graphic Design (Adobe CS6)
➢ Customer Acquisition and Lead Generation
➢ CMS Ecommerce Platforms
➢ Entrepreneurial Spirit
➢ Uncontested drive and ambition
➢ Google AdWords Advanced Search
➢ Google Video Advertising
➢ Google Agency Partner
Internet Marketing Director
Joe East Enterprises | Carrollton, TX
Sept. 2011 to June 2015
Plan, execute, measure and optimize a total of well over $1.4MM in annual paid search spend, Pay Per Click (PPC) campaign setup and optimization, online media buys, Bing and SEM through ongoing testing of ad copy, landing pages, bidding strategies, ad extensions and more. Management, implementation and tracking return on investment of PPC campaigns. Analysis and reporting of results directly to the CEO, as well as making performance recommendations. Managed and performed all SEO campaigns and tasks. Raised brand awareness through a total brand re-design, pitches to press, and securing speaking slots at industry conferences.
- Delivered regular leads to the sales team at 30% of the target cost-per-lead
- Cut online marketing spend from $140,000 per month down to approximately $32,000 while growing customer acquisition and retention.
- Managed the website re-design, development and launch for two separate divisions under the company umbrella.
- Created a large-format printing division and built team to run in-house printing of all marketing materials and vehicle wraps. This cut the company’s monthly print spend by approximately $15,000.
Internet Marketing Specialist / Owner
ClutterDesk Internet Marketing | Frisco, TX
September 2007 to Current
PPC Management and optimization of client accounts utilizing AdWords, Bing AdCenter, Facebook, LinkedIN and Twitter PPC platforms. Webmaster, SEO, optimization and social media management. Creation, management and optimization of AdWords search campaigns for over 85 small to medium business clients in the United States including; Texas, Oklahoma, New Mexico, Nevada, Connecticut, Michigan, Florida, Ohio and New York. Extensive reporting, integration and analysis.
Provide leadership, strategic direction and management for all Search Marketing channels including paid search, SEO, product feeds and comparison search engines, display and remarketing design and implementation, email and social marketing including content creation and marketing. Growing qualified website traffic, identifying and defining digital content to support client needs and improving marketing and reporting processes.
WordPress website development and maintenance. Developed and maintained over 35 custom WordPress websites since 2007.
Certification / Training
- Professionally Trained and Certified by World-Renowned SEO Strategist, Bruce Clay.
- Ongoing Education via Annual SMX Conferences (http://www.searchmarketingexpo.com/west/)
- Certified Member of SEMPO (2011-2015)
- Jason Brola was 1 of only 12 Internet Marketing Professionals invited to a “Business, Jobs and Emerging Technologies Roundtable” event on November 19, 2012 in Fort Worth, hosted by Congresswoman Kay Granger.
Proficiencies / Skills
Internet Marketing, ecommerce, email marketing, social media marketing, Facebook API, AdWords, Google Tag Manager, Google Analytics, Large PPC Campaign Management, Omniture, Site Catalyst, Analytics, ROI Reports, ROAS Reports, Excel, Word, MSOffice, Outlook, PowerPoint, Adobe Creative Suite, Photoshop, Illustrator, Adobe Target, affiliate marketing, MailChimp, 3DCart, Shopify, Magento, Drupal, WordPress, HTML, CSS, Landing Page Management, A/B Testing, Multivariate Testing, Unbounce, SEO, SEM, Content Writing, Blogging, Print Design, Graphic Design, Call Tracking, Web Analytics Implementation and Management